Originally the C4 in ‘C4 Athlete’ was just a reference to the explosive. We liked it because it was short and memorable. As time has passed and we have been asked ‘What does C4 stand for?’ we realized it should mean something more…

We introduce the four pillars of C4!

  1. Commitment: dedicated to a cause and/or activity

  2. Community: a feeling of fellowship with others as a result of sharing common attitudes, interests and goals.

  3. Consistency: willingness to give your time and energy to something you believe in.

  4. Courage: strength in the face of pain or grief

So, do you have what it takes to be a ‘C4 Athlete’? Join our tribe and we will help instill the four pillars in all that you do!

Inspiring the Unconventional,

Laura Finkeldey