What Does C4 Mean?

Originally the C4 in ‘C4 Athlete’ was just a reference to the explosive. We liked it because it was short and memorable. As time has passed and we have been asked ‘What does C4 stand for?’ we realized it should mean something more…

We introduce the four pillars of C4!

  1. Commitment: dedicated to a cause and/or activity

  2. Community: a feeling of fellowship with others as a result of sharing common attitudes, interests and goals.

  3. Consistency: willingness to give your time and energy to something you believe in.

  4. Courage: strength in the face of pain or grief

So, do you have what it takes to be a ‘C4 Athlete’? Join our tribe and we will help instill the four pillars in all that you do!

Inspiring the Unconventional,

Laura Finkeldey


What is Unconventional Training?

Unconventional Training is defined by the types of tools used during the workout and how those tools are implemented. The most common unconventional training tools are the kettlebell, steel mace, steel club and battle ropes. Some other tools to consider are sandbags, medicine balls, suspension trainers, sandbells and even your own bodyweight.

Each of these tools require your body move in a way that challenges multiple muscle groups at one time. They can be used independently or together to create a masterpiece of a workout! In our signature C4 Madness class we use multiple tools in each class exposing your body to new movements that you will not get from conventional dumbbell/barbell split routines.

These dynamic exercises challenge both your body and your brain! Your cognitive function is definitely going to improve. You may even be able to scratch your head and rub your belly while chewing gum ;) In addition, you will feel an increased range of motion in your joints, enhanced mobility and a significantly stronger core.

C4 Madness typically burns more fat per workout because you are using both the aerobic and anaerobic systems in one workout. What does that mean? Heart rate goes up and you perform some exercises without oxygen, heart rate recovers and you perform other exercises with oxygen. The average calorie burn per class according to our clients is 500 to 600 cals per hour class.

Is C4 Athlete CrossFit?

The short answer is “No”. The longer version is “We are better than CrossFit”. How can we so confidently say so? Because our unconventional style of training and implementation of unique fitness tools are combined to create the best functional fitness programming offered in the industry today. Ask our clients. They will be eager to agree.

C4 Athlete is Houston’s only unconventional training facility. What makes us unconventional? The types of tools we use and how we implement those tools into our signature C4 Madness class. We utilize the steel mace, steel club, kettlebells, battle ropes, suspension trainers, medicine balls and your very own bodyweight. These are the tools that define functional training today and will continue to do so for the next 10-20 years.

The steel mace is the ultimate full body conditioning tool. The mace holds most of its weight at the head, resulting in an uneven distribution of weight. This engages the smaller stabilizing muscles around our joints which will increase your core and rotational strength.

The steel club can be used to train all aspects of fitness, including strength, conditioning, and balance. They are also an excellent addition to more traditional methodologies like barbell training, allowing you to enhance your functional capabilities through full body exercises.

A kettle bell workout and/or exercise can achieve total-body fitness, increase cardiovascular health, strengthen your core and improve your posture and balance.

Battle Ropes work the muscles in your arms, abs, back, and glutes. You can even incorporate movements, such as jumps, lunges, and squats, that work your legs and increase your cardiovascular conditioning.

Suspension Training uses straps that allow you to work against your own bodyweight. They are excellent for building overall strength, improving balance, increasing core engagement and much more.

Medicine Balls are used to increase strength and power depending on how we program them into our classes.

Bodyweight training is always available and the possibilities of exercises are endless. We bodyweight train for mobility, strength, endurance and power. Bodyweight is the perfect complement to the steel mace, steel club and kettlebell.

So, why are we better than CrossFit? Because we train to execute your highest level of functional fitness. We train to increase mobility, injury prevention, improve cognitive function, core strength, rotational end ranges and overall durability. In fact, we complement CrossFit workouts and vice versa. They do what we don’t and we do what they don’t have.

Our mission is to bring like minded people together to practice healthy living as a lifestyle. Building a community is at the heart of our operation. We want our members and clients to feel safe and confident in their space while working out. We are “Inspiring the Unconventional”.

Coming Soon!

Coming Soon!

Your weekly blog post that will inform you about all things fitness, happenings within C4 Athlete, social events and clubs, healthy recipes, good places to eat healthy in the neighborhood and much more!

Have questions? Ask and we will answer!

Looking forward to kicking off the blog and sharing it with our audience. Thank you in advance for your support.


Laura Finkeldey